News Release

Bravo Health Announces Partnership with Cooper University Hospital

Relationship Enhances Service in South Jersey, Philadelphia and Delaware Valley Markets

(PHILADELPHIA, PA — July 14, 2010) — Bravo Health, a provider of Medicare Advantage plans dedicated to offering beneficiaries access to high quality, cost-effective health care, today announced that Bravo Health Pennsylvania has contracted with Cooper University Hospital, a premier trauma center in Camden County and leading provider of comprehensive health services, medical education and clinical research for Southern New Jersey and the Delaware Valley.

"To deliver the best health care value to our members, Bravo Health continually seeks to develop strong relationships with outstanding providers," said Jason Feuerman, senior vice president and executive director, Bravo Health Pennsylvania. "Partnering with Cooper University Hospital, with its long history of serving the city of Camden and the surrounding area, fulfills that goal by providing our members in the market access to an especially high caliber of health care."

Effective April 1, 2010, Bravo Health members have access to many of Cooper University Hospital's locations and full staff of medical professionals, including more than 550 physicians.

"As a Level 1 Trauma Center and tertiary medical center, we provide the highest quality of care and look forward to extending our services to Bravo Health members," said Doug Shirley, Cooper's vice president of Revenue Cycle Management.

Members can find a list of participating physicians in the Bravo Health directory found at www.mybravohealth.com.

About Bravo Health

Founded in 1996, Bravo Health's licensed subsidiaries provide Medicare beneficiaries access to high quality, cost-effective health care. With more than 360,000 members, Bravo Health's licensed subsidiaries offer Medicare Advantage health plans in Delaware, Maryland, New Jersey, Pennsylvania, Texas and Washington, D.C. and offer Part D Prescription Drug Plans in 43 states. For more information, visit www.bravohealth.com.

About Cooper University Hospital

Cooper University Hospital is the flagship of The Cooper Health System. It is the premier university hospital serving South Jersey and the Delaware Valley. Currently the core clinical campus for the Robert Wood Johnson Medical School in Camden, Cooper recently announced plans to expand its role as a leader in medical education and research with the creation of the Cooper Medical School of Rowan University. This four-year allopathic medical school in partnership with Rowan University will seat its first class in 2012. Cooper is renowned for Signature Programs in cardiology, cancer, critical care, trauma, orthopedics and neurology. Cooper is in the midst of a $600 million expansion of its Camden Health Sciences Campus - including a new $220 million patient Pavilion which opened in 2008. Cooper continues its regional expansion with the opening of new and expanded facilities throughout Camden, Burlington and Gloucester Counties.

If you are a member of the press interested in receiving more information about Bravo Health, please contact:

Lisa Trapani
Rose Communications Inc.
410-245-0094 (cell)
ltrapani@rosecomm.com